Milo Jones, an old friend and a former Marine officer, has written an excellent article (Start with Geostrategy, or call it Tactics) that discusses the limitations of business school inspired “strategic” models, relegating them to the realm of tactics in a world largely devoid of real strategic business thinking.
I was particularly amused by his referring to the traditional “strategic” business models as “fully depreciated thinking,” a turn of phrase that captures the futility of expecting competitive advantage using the same exact thinking processes that all your competitors use. It is the business version of 18th century warfare—conducted by professional mercenaries where the immutable rules of war are so well known by all sides that surprise and novelty are rare birds indeed.
